본문 바로가기
  • Home

A Study on Semantic Evolution and Pragmatic Functions of "Cultivation-themed" Internet Buzzwords — Centering on "Evil Cultivator"

  • The Journal of Study on Language and Culture of Korea and China
  • Abbr : JSLCKC
  • 2026, (81), pp.183~204
  • DOI : 10.16874/jslckc.2026..81.007
  • Publisher : Korean Society of Study on Chinese Languge and Culture
  • Research Area : Humanities > Chinese Language and Literature
  • Received : July 10, 2026
  • Accepted : August 20, 2026
  • Published : August 31, 2026

YU, PENG 1

1성균관대학교

Accredited

ABSTRACT

Taking the "cultivation-themed" words in internet buzzwords as the research object, this paper selects "Evil Cultivator", one of the top ten internet buzzwords of 2025, as the core case, and systematically explores the semantic evolution path and pragmatic expressive functions of such words. The research shows that the cultivation-themed words represented by "Evil Cultivator" complete semantic reconstruction by means of semantic disembedding and cognitive metaphor. They cross-domain map the conceptual connotations in immortal fantasy narratives to real-life scenarios such as daily life, study and workplace, bringing about significant changes in semantic meaning and emotional color. Specifically, "Evil Cultivator" has evolved from a derogatory image of an unorthodox, wicked and self-serving cultivator in the original context into a brand-new implication of "breaking conventions, taking alternative approaches, being efficient and practical", with its emotional color shifting from derogatory to neutral and even commendatory. At the pragmatic level, cultivation-themed words have formed a unique expressive logic within social groups, filling the expressive vacancy of daily language. They have become an important discourse carrier for people to depict life states, vent inner emotions, relieve realistic pressure, and conduct playful self-expression and gentle resistance.

Citation status

* References for papers published after 2025 are currently being built.