@article{ART001496216},
author={JEONGTAEBEOM},
title={The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China},
journal={JOURNAL OF CHINESE STUDIES},
issn={1229-3806},
year={2010},
number={30},
pages={195-217},
doi={10.26585/chlab.2010..30.009}
TY - JOUR
AU - JEONGTAEBEOM
TI - The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China
JO - JOURNAL OF CHINESE STUDIES
PY - 2010
VL - null
IS - 30
PB - CHINESE STUDIES INSTITUTE
SP - 195
EP - 217
SN - 1229-3806
AB - China has long influenced Korea both politically and economically all through its history, partially due to their geographical proximity. In spite of its later adoption of market capitalism, China has almost caught up Korea in business and economic growth. Now just facing the 30th anniversary of the economic amity between Korea and China, China has become the biggest importer of Korean products, and Korea ranks as the second biggest importer of chinese products at the same time. The recent trend of their economic cooperation show a vivid change, that is the remarkable growth of Korean firms’ direct investments in china, escaping from simple trade of each products. China could provide abundant low-waged labors as well as world largest markets to Korean investors, who have long suffered from tough labors requiring high wages and more welfares. Despite all the merits of China as a host country, China still have many political risks, and renders important uncertainties to Korean firms, caused mainly from their very unique cultural and social characteristics. This paper suggests the results of strategic analyses on the success and risk factors for Korean firms who are about to launch businesses in China as the foreign direct investors. The results include the major features on the business location, operation and marketing strategies of three successful Korean firms and two failures. The paper also provides eleven practical instructions which could guide Korean firms to beat the Chinese market. All eleven instructions commonly stress the importance of localization strategies. Korean firms must earn the trust of Chinese people to win the Chinese market.
KW - Foreign Direct Investment;Success Factor;Risk Factor;Marketing Strategy;Localization.
DO - 10.26585/chlab.2010..30.009
ER -
JEONGTAEBEOM. (2010). The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China. JOURNAL OF CHINESE STUDIES, 30, 195-217.
JEONGTAEBEOM. 2010, "The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China", JOURNAL OF CHINESE STUDIES, no.30, pp.195-217. Available from: doi:10.26585/chlab.2010..30.009
JEONGTAEBEOM "The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China" JOURNAL OF CHINESE STUDIES 30 pp.195-217 (2010) : 195.
JEONGTAEBEOM. The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China. 2010; 30 : 195-217. Available from: doi:10.26585/chlab.2010..30.009
JEONGTAEBEOM. "The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China" JOURNAL OF CHINESE STUDIES no.30(2010) : 195-217.doi: 10.26585/chlab.2010..30.009
JEONGTAEBEOM. The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China. JOURNAL OF CHINESE STUDIES, 30, 195-217. doi: 10.26585/chlab.2010..30.009
JEONGTAEBEOM. The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China. JOURNAL OF CHINESE STUDIES. 2010; 30 195-217. doi: 10.26585/chlab.2010..30.009
JEONGTAEBEOM. The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China. 2010; 30 : 195-217. Available from: doi:10.26585/chlab.2010..30.009
JEONGTAEBEOM. "The Success and Risk Factors of Korean Firm's Foreign Direct Investments in China" JOURNAL OF CHINESE STUDIES no.30(2010) : 195-217.doi: 10.26585/chlab.2010..30.009
