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@article{ART002450708},
author={Oh, Chul and No Suyeon and 소사한},
title={Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment},
journal={JOURNAL OF CHINESE STUDIES},
issn={1229-3806},
year={2019},
number={63},
pages={233-264},
doi={10.26585/chlab.2019..63.009}

TY - JOUR
AU - Oh, Chul
AU - No Suyeon
AU - 소사한
TI - Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment
JO - JOURNAL OF CHINESE STUDIES
PY - 2019
VL - null
IS - 63
PB - CHINESE STUDIES INSTITUTE
SP - 233
EP - 264
SN - 1229-3806
AB - China’s third-party mobile payment market is expected to grow at average of over 38% until 2019, following the establishment of Alipay in 2004. Wechat Payment has grown rapidly since 2013 as a latecomer, and has formed a duopoly market structure with Alipay. We analyzed common factors and individual factors that influence the behavioral intention and use behavior of Alipay and Wechat Payment through the modified UTAUT model. We found that usability, ease of acceptance, and ease of use play an important role in the behavioral intention of third party mobile payment service. In particular, hedonic motivation is the key factor behind the rapid growth of Wechat Payment. Tencent exploited ‘sociability’ by combining Wechat Payment with Wichat’s main interface, China’s most popular social networking service (SNS) and targeted a niche market such as financial transactions or free remittances between acquaintances. Most importantly, it held the interesting Red Packet events every year since 2014. As consumers will want to consume more pleasure and amusement in the future, it is necessary to build infrastructures that emphasize amusement aspects in financial services like Wechat Payment.
KW - China;Third-party Mobile Payment;UTAUT;WeChat Payment;Hedonic Motivation
DO - 10.26585/chlab.2019..63.009
ER -

Oh, Chul, No Suyeon and 소사한. (2019). Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment. JOURNAL OF CHINESE STUDIES, 63, 233-264.

Oh, Chul, No Suyeon and 소사한. 2019, "Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment", JOURNAL OF CHINESE STUDIES, no.63, pp.233-264. Available from: doi:10.26585/chlab.2019..63.009

Oh, Chul, No Suyeon, 소사한 "Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment" JOURNAL OF CHINESE STUDIES 63 pp.233-264 (2019) : 233.

Oh, Chul, No Suyeon, 소사한. Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment. 2019; 63 : 233-264. Available from: doi:10.26585/chlab.2019..63.009

Oh, Chul, No Suyeon and 소사한. "Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment" JOURNAL OF CHINESE STUDIES no.63(2019) : 233-264.doi: 10.26585/chlab.2019..63.009

Oh, Chul; No Suyeon; 소사한. Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment. JOURNAL OF CHINESE STUDIES, 63, 233-264. doi: 10.26585/chlab.2019..63.009

Oh, Chul; No Suyeon; 소사한. Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment. JOURNAL OF CHINESE STUDIES. 2019; 63 233-264. doi: 10.26585/chlab.2019..63.009

Oh, Chul, No Suyeon, 소사한. Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment. 2019; 63 : 233-264. Available from: doi:10.26585/chlab.2019..63.009

Oh, Chul, No Suyeon and 소사한. "Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment" JOURNAL OF CHINESE STUDIES no.63(2019) : 233-264.doi: 10.26585/chlab.2019..63.009