@article{ART001241578},
author={Dae-Ho Byun},
title={Analyzing the Effectiveness of Mobile Phone Music Services},
journal={Informatization Policy},
issn={1598-3498},
year={2008},
volume={15},
number={1},
pages={41-52}
TY - JOUR
AU - Dae-Ho Byun
TI - Analyzing the Effectiveness of Mobile Phone Music Services
JO - Informatization Policy
PY - 2008
VL - 15
IS - 1
PB - NIA
SP - 41
EP - 52
SN - 1598-3498
AB - The objective of this paper is to identify the effectiveness of mobile phone music services. We
define the effectiveness as benefits/costs that mobile phone music services give us. Initial factors
related to cost and benefit are derived through prior research. The type of mobile phone music services is
classified into ringtone, ring-back tone, and music file downloading.
An exploratory survey was used to gather the data for this study. Respondents rates each statement on a
seven-point Likert-type scale. We perform a factor analysis and statistical analysis to derive significant factors
and items. Through a sensitivity analysis, this paper suggest a plan to increase the effectiveness of mobile phone
music services by each factor.
The result shows that ring-back tone service and ringtone service are both effective. Particularly the ringback
tone service is more effective than the ringtone service. The downloading service is not effective because the
cost value is higher than the benefit value. We can conclude it is necessary to decrease the purchasing price of
music files in order to increase the overall effectiveness of mobile phone music services.
KW - Mobile Phone Music Service;Effectiveness;Costs;Benefit;Factor Analysis;Analytic Hierarchy
Process
DO -
UR -
ER -
Dae-Ho Byun. (2008). Analyzing the Effectiveness of Mobile Phone Music Services. Informatization Policy, 15(1), 41-52.
Dae-Ho Byun. 2008, "Analyzing the Effectiveness of Mobile Phone Music Services", Informatization Policy, vol.15, no.1 pp.41-52.
Dae-Ho Byun "Analyzing the Effectiveness of Mobile Phone Music Services" Informatization Policy 15.1 pp.41-52 (2008) : 41.
Dae-Ho Byun. Analyzing the Effectiveness of Mobile Phone Music Services. 2008; 15(1), 41-52.
Dae-Ho Byun. "Analyzing the Effectiveness of Mobile Phone Music Services" Informatization Policy 15, no.1 (2008) : 41-52.
Dae-Ho Byun. Analyzing the Effectiveness of Mobile Phone Music Services. Informatization Policy, 15(1), 41-52.
Dae-Ho Byun. Analyzing the Effectiveness of Mobile Phone Music Services. Informatization Policy. 2008; 15(1) 41-52.
Dae-Ho Byun. Analyzing the Effectiveness of Mobile Phone Music Services. 2008; 15(1), 41-52.
Dae-Ho Byun. "Analyzing the Effectiveness of Mobile Phone Music Services" Informatization Policy 15, no.1 (2008) : 41-52.
