@article{ART003146110},
author={Yongkeun Chun},
title={Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s},
journal={Journal of Humanities, Seoul National University},
issn={1598-3021},
year={2024},
volume={81},
number={4},
pages={271-310}
TY - JOUR
AU - Yongkeun Chun
TI - Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s
JO - Journal of Humanities, Seoul National University
PY - 2024
VL - 81
IS - 4
PB - Institute of Humanities, Seoul National University
SP - 271
EP - 310
SN - 1598-3021
AB - This paper examines theoretical and critical texts on “commercial art” - newspaper and magazine advertisements, posters, signs, and display windows – in colonial Korea in the 1920s and 1930s. Adopting a design historical methodology, it analyses images that coexisted on printed pages and traces the activities and networks of the authors. The paper reveals that from the 1920s to the 1930s commercial art discourse in Korea expanded and deepened. Later texts generally emphasised psychology and emotion, also prioritising a simple and evocative style. Such a tendency was also affected by information and knowledge produced in Japan. The forms of commercial art proposed in the 1930s discourse were also realised contemporaneously in the print advertisements by Korean-owned companies such as Hwasin Sanghoe and Baek Sanghoe. By examining the production and reception of the texts from multiple angles, the paper explores their colonial context and socio-cultural significance.
KW - Commercial Art;Advertising Theory;Design Theory;Design Critique;Colonial Korea;Korean Design History
DO -
UR -
ER -
Yongkeun Chun. (2024). Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s. Journal of Humanities, Seoul National University, 81(4), 271-310.
Yongkeun Chun. 2024, "Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s", Journal of Humanities, Seoul National University, vol.81, no.4 pp.271-310.
Yongkeun Chun "Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s" Journal of Humanities, Seoul National University 81.4 pp.271-310 (2024) : 271.
Yongkeun Chun. Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s. 2024; 81(4), 271-310.
Yongkeun Chun. "Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s" Journal of Humanities, Seoul National University 81, no.4 (2024) : 271-310.
Yongkeun Chun. Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s. Journal of Humanities, Seoul National University, 81(4), 271-310.
Yongkeun Chun. Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s. Journal of Humanities, Seoul National University. 2024; 81(4) 271-310.
Yongkeun Chun. Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s. 2024; 81(4), 271-310.
Yongkeun Chun. "Design Discourse in Colonial Korea: Theories and Critiques of “Commercial Art,” 1920s-1930s" Journal of Humanities, Seoul National University 81, no.4 (2024) : 271-310.
