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@article{ART002544051},
author={노의 and Nam Mi Woo},
title={A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers},
journal={JOURNAL OF INTERNATIONAL STUDIES},
issn={2092-5239},
year={2019},
volume={30},
pages={119-147}

TY - JOUR
AU - 노의
AU - Nam Mi Woo
TI - A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers
JO - JOURNAL OF INTERNATIONAL STUDIES
PY - 2019
VL - 30
IS - null
PB - The Keimyung Institute for International Studies
SP - 119
EP - 147
SN - 2092-5239
AB - This study examines the reasons why Korean cosmetics are preferred to Chinese consumers in the Chinese market. Specifically, first, we will investigate make-up interest, preference, and cosmetics loyalty according to the age groups of women in Shanghai. Second, to investigate the intention to buy Korean cosmetics and the sought type of information sources, the preference factor of on-line cosmetics influencer.As a result, it was found that there was no statistically significant effect of make-up interest according to age difference. There was a statistically significant difference in the reasons for preference of Korean cosmetics according to age difference. There was a significant difference in marketing factors among three age groups. And the difference of Korean cosmetic loyalty according to age groups, shows that 'Repeat loyalty' was the highest in high school students.Second, There was no meaningful statistical difference in purchasing intention for negative message of cosmetics, but overall purchasing intention of cosmetics was became low. Therefore, the quality in cosmetics is very important. The word of mouth was the most important information source. In addition, 'Fun Factor', 'Influential Factor', and 'Conformity Factor' of Korean influencer, it can be interpreted that three factors were important for preference of Korean on line influencer.
KW - Korean cosmetics;make-up interest;royalty;word of mouth;influencer
DO -
UR -
ER -

노의 and Nam Mi Woo. (2019). A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers. JOURNAL OF INTERNATIONAL STUDIES, 30, 119-147.

노의 and Nam Mi Woo. 2019, "A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers", JOURNAL OF INTERNATIONAL STUDIES, vol.30, pp.119-147.

노의, Nam Mi Woo "A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers" JOURNAL OF INTERNATIONAL STUDIES 30 pp.119-147 (2019) : 119.

노의, Nam Mi Woo. A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers. 2019; 30 119-147.

노의 and Nam Mi Woo. "A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers" JOURNAL OF INTERNATIONAL STUDIES 30(2019) : 119-147.

노의; Nam Mi Woo. A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers. JOURNAL OF INTERNATIONAL STUDIES, 30, 119-147.

노의; Nam Mi Woo. A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers. JOURNAL OF INTERNATIONAL STUDIES. 2019; 30 119-147.

노의, Nam Mi Woo. A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers. 2019; 30 119-147.

노의 and Nam Mi Woo. "A study on awareness and purchasing behavior of Korean cosmetics by Shanghai women consumers" JOURNAL OF INTERNATIONAL STUDIES 30(2019) : 119-147.