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The Relationship Between Influence Strategies and Conflict in Fast Food Franchise System

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 25(4), pp.67-86
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim, Hong-bumm 1 이상건 2

1세종대학교
2극동정보대학교

Accredited

ABSTRACT

This paper analyzes fast-food franchise management in their relationship with the franchisees and franchisors. Contrary to the results suggested by Schul & Babakus, and Brown, et. al., authors indicated that direct or indirect strategies did not show any impact on managerial conflict. Conclusion is that franchisors’ influence strategies do not have any impact on franchisees’ conflict when it is in uncompetitive environment where brand power is dominated. As time goes by and when franchisees achieve more choices and the competing power, franchisors learn how to deal with franchisees by using of direct and indirect influence strategies, building a successful franchise system by managing the conflict.

Citation status

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