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Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 25(4), pp.179-194
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

정광석 1 Kim Woo-Gon 1

1세종대학교

Accredited

ABSTRACT

This study explores demographic characteristics and travel patterns of two different groups of Chinese tourists, casino and non-casino visitors to South Korea. The homogeneity analysis shows that significantly differentiated characteristics are found between the above groups. That is, casino visitors are characterized by those with low education but with high income carrying much travel budget themselves, with much experiences in overseas travel, and accompanied by family or relatives. The other party showed the profile of high education, relatively little overseas travel experience, low income, low travel budget, and traveling with peer groups. The result may help casino marketers establish effective marketing strategies to the target groups.

Citation status

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