@article{ART000920182},
author={정필용},
title={Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2002},
volume={26},
number={1},
pages={203-217}
TY - JOUR
AU - 정필용
TI - Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition
JO - Journal of Tourism Sciences
PY - 2002
VL - 26
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 203
EP - 217
SN - 1226-0533
AB - This study examines the positioning analysis of three different regions(Icheon, Yeoju, and Kwangju in Kyonggi Province) using multi-dimensional scaling(MDS) technique. Seventeen items are selected from 34 initial items for product characteristics through personal and group interviewing. Seventeen items are grouped into seven meaningful dimensions: tradition, reputation, entertainment, access, education, event, and nature. Multi-item scale related to ceramic exposition visitors is reported as meaningful technique in conducting market positioning. Also, MDS is found as convenient method in implementing positioning analysis. The results of this study may be useful in establishing effective marketing strategies.
KW -
DO -
UR -
ER -
정필용. (2002). Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition. Journal of Tourism Sciences, 26(1), 203-217.
정필용. 2002, "Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition", Journal of Tourism Sciences, vol.26, no.1 pp.203-217.
정필용 "Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition" Journal of Tourism Sciences 26.1 pp.203-217 (2002) : 203.
정필용. Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition. 2002; 26(1), 203-217.
정필용. "Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition" Journal of Tourism Sciences 26, no.1 (2002) : 203-217.
정필용. Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition. Journal of Tourism Sciences, 26(1), 203-217.
정필용. Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition. Journal of Tourism Sciences. 2002; 26(1) 203-217.
정필용. Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition. 2002; 26(1), 203-217.
정필용. "Positioning Analysis and Implications of Three Regions of 2001 World Ceramic Exposition" Journal of Tourism Sciences 26, no.1 (2002) : 203-217.
