2002, Vol.26, No.1

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Competition for the lucrative international travel market is fierce and by co-hosting the 2002 FIFA World Cup Korea has an unprecedented opportunity to promote a positive image to large audiences around the world. This study examines how this international event may contribute to enhancing the likelihood that Korea will be chosen as a travel destination in the future. The results of the study indicate that awareness and image of Korea has been significantly improved by hosting the World Cup. The results of the overall logit model show that the World Cup would significantly influence their propensity to choose Korea in the future. Specifically, the findings imply that the World Cup would be more likely to influence Japanese and Chinese tourists’ choice of Korea as a future tourist destination than any other countries.

This study investigate the determinants of visitor expenditures on a local festival to help generate strategic insights on marketing for private and public sectors in event business. Tobit model was used to analyze the data from the 2001 Hampyong Butterfly Festival survey. Visitors’ sociodemographic characteristics, travel distance, type of visit, and trip patterns were important determinants of total expenditures on the trip. However, the importance of these factors varied by type of spendings: groceries, restaurants, souveniers, ticket, and fare. Decomposition of the Tobit marginal effects indicated the market participation response was more important than the quality factor.

This study was conducted to examine the relationships between the destination image and the tourist satisfaction of the homeward tourists. Particularly, it was hypothesized that there was a cause-effect relationships between image and tourist satisfaction and this relationships were differed by the purposes of visits and the past experiences of visitors. A field survey was conducted in Jeju island, Korea and total of 385 data were collected and analyzed. The results showed that there were cause-effect relationships between affective or cognitive image and tourist satisfaction. Also, these relationships were differed by the purposes of visits and the past experiences of visitors.