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The Relationships between Destination Image and Tourist Satisfaction of Homeward Tourists

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 26(1), pp.47-62
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park,Suk-Hee 1 부소영 1

1경기대학교

Accredited

ABSTRACT

This study was conducted to examine the relationships between the destination image and the tourist satisfaction of the homeward tourists. Particularly, it was hypothesized that there was a cause-effect relationships between image and tourist satisfaction and this relationships were differed by the purposes of visits and the past experiences of visitors. A field survey was conducted in Jeju island, Korea and total of 385 data were collected and analyzed. The results showed that there were cause-effect relationships between affective or cognitive image and tourist satisfaction. Also, these relationships were differed by the purposes of visits and the past experiences of visitors.

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