@article{ART000920105},
author={Kim, Hong-bumm and 이상미},
title={Impacts of brand personality on the store image and preference},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2002},
volume={26},
number={1},
pages={63-82}
TY - JOUR
AU - Kim, Hong-bumm
AU - 이상미
TI - Impacts of brand personality on the store image and preference
JO - Journal of Tourism Sciences
PY - 2002
VL - 26
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 63
EP - 82
SN - 1226-0533
AB - This study investigates the relationships between brand personality and store image and whether these relationships lead to the customer’s preference and revisit. The results show that store image, sincerity and extroversions, and sophistication of the brand personality have significant relationships with cleanness, service, and values, atmosphere, and visual and sensible design in family restaurants. Sincerity and extroversions and sophistication are correlated with cleanness, service, and values and visual and sensible design in fast food restaurants. Brand personality and store image affect the preferences and revisit in the family restaurants, while not in fast food restaurants. Also, brand personality is proven to be the most powerful tool in building brand assets and attracting customers.
KW -
DO -
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ER -
Kim, Hong-bumm and 이상미. (2002). Impacts of brand personality on the store image and preference. Journal of Tourism Sciences, 26(1), 63-82.
Kim, Hong-bumm and 이상미. 2002, "Impacts of brand personality on the store image and preference", Journal of Tourism Sciences, vol.26, no.1 pp.63-82.
Kim, Hong-bumm, 이상미 "Impacts of brand personality on the store image and preference" Journal of Tourism Sciences 26.1 pp.63-82 (2002) : 63.
Kim, Hong-bumm, 이상미. Impacts of brand personality on the store image and preference. 2002; 26(1), 63-82.
Kim, Hong-bumm and 이상미. "Impacts of brand personality on the store image and preference" Journal of Tourism Sciences 26, no.1 (2002) : 63-82.
Kim, Hong-bumm; 이상미. Impacts of brand personality on the store image and preference. Journal of Tourism Sciences, 26(1), 63-82.
Kim, Hong-bumm; 이상미. Impacts of brand personality on the store image and preference. Journal of Tourism Sciences. 2002; 26(1) 63-82.
Kim, Hong-bumm, 이상미. Impacts of brand personality on the store image and preference. 2002; 26(1), 63-82.
Kim, Hong-bumm and 이상미. "Impacts of brand personality on the store image and preference" Journal of Tourism Sciences 26, no.1 (2002) : 63-82.
