@article{ART000920178},
author={Tae-Hee Lee},
title={Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2002},
volume={26},
number={1},
pages={135-148}
TY - JOUR
AU - Tae-Hee Lee
TI - Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets
JO - Journal of Tourism Sciences
PY - 2002
VL - 26
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 135
EP - 148
SN - 1226-0533
AB - This study examines to find any differences between using involvement score percentiles and cluster analysis for segmenting festival markets based on involvement levels. Based on literature reviews, ten items are selected and analyzed. Results show that no significant differences are found between these two segmentation methods. Meanwhile, the satisfaction and mean involvement scores are found to be statistically significant in these two segmentation methods. The results may suggest marketing implications for festival managers in terms of segmentation methodologies and market segmentation bases.
KW -
DO -
UR -
ER -
Tae-Hee Lee. (2002). Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets. Journal of Tourism Sciences, 26(1), 135-148.
Tae-Hee Lee. 2002, "Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets", Journal of Tourism Sciences, vol.26, no.1 pp.135-148.
Tae-Hee Lee "Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets" Journal of Tourism Sciences 26.1 pp.135-148 (2002) : 135.
Tae-Hee Lee. Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets. 2002; 26(1), 135-148.
Tae-Hee Lee. "Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets" Journal of Tourism Sciences 26, no.1 (2002) : 135-148.
Tae-Hee Lee. Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets. Journal of Tourism Sciences, 26(1), 135-148.
Tae-Hee Lee. Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets. Journal of Tourism Sciences. 2002; 26(1) 135-148.
Tae-Hee Lee. Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets. 2002; 26(1), 135-148.
Tae-Hee Lee. "Comparisons of Market Segmentation Methods on Involvement Levels Bases in Festival Markets" Journal of Tourism Sciences 26, no.1 (2002) : 135-148.
