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The Effects of Tour Wholesaler’s Relationship Characteristics to Tour Retailer on Trust and Repurchase Intention

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 26(3), pp.321-338
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

LeeNarkKwee 1

1송호대학교

Accredited

ABSTRACT

The purpose of this study is to examine how tour wholesaler’s relationship characteristics to tour retailer affect trust, commitment, and repurchase intention in the distribution channel of travel industry. Managerial implications can be drawn from this study. One is that tour wholesaler’s relationship characteristics to tour retailer consist of those to tour wholesaler firm and those to salesperson in charge affect trust and commitment positively. The other is that it is important that a tour wholesaler should manage their tour retailer with relationship oriented methods such as building trust, and make every endeavor to retain long term relationship with tour retailer.

Citation status

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