본문 바로가기
  • Home

Touristic Image of Korea as Perceived by Foreign Tourists for the 2002 World Cup

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2003, 26(4), pp.43-56
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Seongseop Kim 1 오선영 1 김기홍 2

1세종대학교
2

Accredited

ABSTRACT

A nation’ s image mirrored against the foreign visitor’s eye is important in that it involves economic and socio-cultural advancement of the country concerned. Authors investigate the change of image of Korea as perceived by two major foreign tourist groups to Korea, namely, Japanese and Chinese tourists. According to the study, significant differences were found on all 32 items relating to the image of Korea. It was consistent that all two national tourist groups showed a more positive impression after the World Cup than ever. This means that the 2002 World Cup contributed to upgrading national image of Korea highly.

Citation status

* References for papers published after 2023 are currently being built.