2003, Vol.26, No.4

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This paper estimates the World Cup tourists and their per capita expenditures, while examining economic impacts of the expenditures using an input-output model. For this end, on-site survey was conducted for the World Cup foreign tourists during the in-coming World Cup visitors at the major international airports. The study revealed that foreign tourists for the 2002 World Cup consisted of 57.7% of the total inward tourists and per capita expenditure was estimated to be 1,610 U.S dollars. The input-out analysis indicates that total foreign receipts earned by the World Cup generated about 973 million U.S dollars of output impact, 223 million dollars of income impact, 513 million dollars of value-added impact, 54 million dollars of tax impact, 26,807 equivalent full time jobs, and 85 million dollars of import impact, respectively.

Without understanding globalization process, it seems not possible to understand local or national context of experiences. The globalized of sport has impact on the embodied national identities, which again is menifested in local and national cultural processes. The game style and supporting culture seemed completely different from standardization and homogenization. What we call, Korean-styled power soccer had been created by the Korean national football squad and the sporting event had been changed into the representational space of national identities. What had been observed is that the sport as a leisure practice in globalization and national identity formation plays contradictory role, diminishing contrasts and increasing varieties.

A nation’ s image mirrored against the foreign visitor’s eye is important in that it involves economic and socio-cultural advancement of the country concerned. Authors investigate the change of image of Korea as perceived by two major foreign tourist groups to Korea, namely, Japanese and Chinese tourists. According to the study, significant differences were found on all 32 items relating to the image of Korea. It was consistent that all two national tourist groups showed a more positive impression after the World Cup than ever. This means that the 2002 World Cup contributed to upgrading national image of Korea highly.