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The Effect of Hotel Web Service Qulity on Customer Satisfaction,World of Mouth and Visit

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 27(4), pp.255-270
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim , Joung Man 1 임성택 2

1경희대학교
2백석대학교

Accredited

ABSTRACT

This study explored hotel websites and determined the important factors that affect customer satisfaction, visits, and word of mouth. The 20 items for measuring hotel web service quality were developed and grouped into five dimensions. The five dimensions were information, transaction, design, communication, and system responsiveness. The findings revealed that three factors, i.e., information, design, and communication, were significant in influencing customer satisfaction, which in turn affected visits and word of mouth.

Citation status

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