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A Study on the Influence of Destination Image Through Tourism Motivation on Tourist Satisfaction: With Focus on Japanese Tourists to Busan

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 28(2), pp.95-111
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim,Duk-Kyung 1 Choi Young Joon 2 윤중업 1

1동부산대학교
2영산대학교

Accredited

ABSTRACT

The image tourists have of a place prior to their visit there is a crucial element in their decision-making process when they are trying to determine an appropriate location to visit. This, therefore, can be used as an effective marketing tool. It affects not only revisits by tourists, but also visits by their or neighbors. This study also analyzed how a prior image Japanese tourists had of Busanafected their behavior in terms of motives for visits. The indicate that the prior image a tourist has of a sightseeing location varies in influence depending on the tourist’s intent or motive for travel. It can, therefore, be assumed that distinctive marketing plans focused on such an analysis can aid in effectively attracting more Japanese tourists to Busan.

Citation status

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