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@article{ART000997463},
author={Hwang Hee Kon and 김묘진},
title={Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={1},
pages={359-378}

TY - JOUR
AU - Hwang Hee Kon
AU - 김묘진
TI - Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 359
EP - 378
SN - 1226-0533
AB - A branding is one of the ways to differentiate from the others and indirectly gain trust from the consumers in the domestic convention industry, in which market competitions are getting stronger as new comers are increasing. Consumers choose to express their status by purchasing 'brand self Identified goods or services. Authors illustrate brand personality, brand self identification, brand equity and conditions of exemplified convention centers. The paper derives the theoretical model of relationship among these variables. The results suggest efficient management of brand personality of convention center may increase its brand equity which also implies that strategic facilities with various brand personalities are required.
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Hwang Hee Kon and 김묘진. (2006). Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center. Journal of Tourism Sciences, 30(1), 359-378.

Hwang Hee Kon and 김묘진. 2006, "Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center", Journal of Tourism Sciences, vol.30, no.1 pp.359-378.

Hwang Hee Kon, 김묘진 "Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center" Journal of Tourism Sciences 30.1 pp.359-378 (2006) : 359.

Hwang Hee Kon, 김묘진. Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center. 2006; 30(1), 359-378.

Hwang Hee Kon and 김묘진. "Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center" Journal of Tourism Sciences 30, no.1 (2006) : 359-378.

Hwang Hee Kon; 김묘진. Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center. Journal of Tourism Sciences, 30(1), 359-378.

Hwang Hee Kon; 김묘진. Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center. Journal of Tourism Sciences. 2006; 30(1) 359-378.

Hwang Hee Kon, 김묘진. Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center. 2006; 30(1), 359-378.

Hwang Hee Kon and 김묘진. "Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center" Journal of Tourism Sciences 30, no.1 (2006) : 359-378.