2006, Vol.30, No.1

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Authenticity as one of tourist motivations has become an important topic on the agenda of tourism research during last two decades. However, probably due to its inherent ambiguity in this turning point era of Post-modern society. the concept is not clearly clarified among the involved scholars. Examining the existing knowledge platform, authors devide the concept into two ways: the authenticity of tourist experience and that of toured object. Post modern tourist have become less concerned with the authenticity of the original in terms of toured object. They have inclination toward the temporal playfulness, aesthetic enjoyment of surface, but more sensitive to the environment. They quest for the existential authenticity in touristic experience, i.e. an existential state of being.

To construct conceptual model for festival experiences this paper examines experiential festival attributes and relationships. First, author studies existing festival researches and experiential festival attributes and then, the relations of festival experiences are observed in the view of psychological theories related to internal motivations and rewards. In terms of sociological perspectives also, festival experience was discussed in economical, social, and cultural influence and structural context. And five elements of festival attributes .i.e. escape, association, sanctification, playfulness, and placeness were proposed. Finally structure system model of festival experience, Fex-M, was constructed with the research propositions.

This study is involved with the role of film watchers' responses toward a specific motion picture in explaining the images of the place it depicted. Affective reactions were classified into three factors, pleasure, arousal, and sadness. Significant effects on cognitive images were found for pleasure and sadness. Pleasure also influenced the pleasant-unpleasant dimension of the affective image, but the effect of arousal on the affective image(relaxing- sleepy dimension) was not significant statistically. Two cognitive variables, nature/culture and leisure opportunities influenced the overall image directly or indirectly through the affective image. These results reveal that ‘mood congruence hypothesis’ may be more useful than ‘affect transfer hypothesis’ in understanding the effects of one's affective responses in destination image formation process .