KJCKorea
Journal Central

@article{ART001088343},
author={Ko, JaeYoun and Miran Jung},
title={Importance of Wine Label Information and Perception Differences According to Consumer Groups},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={1},
pages={403-420}

TY - JOUR
AU - Ko, JaeYoun
AU - Miran Jung
TI - Importance of Wine Label Information and Perception Differences According to Consumer Groups
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 403
EP - 420
SN - 1226-0533
AB - Consumers used to decide the wine choice primarily based on the objective characteristics appearing on the label of the wine bottle. As such it may be important for one to know the of bottle labels and the role they play. Authors aims at capturing the importance of wine label information and perception differences according to the characteristic consumer groups: connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers. To connoisseurs the front labels were found more important than that of the back, whereas new wine drinkers attach much importance to the back labels. The result interestingly provides where one should target wine market.
KW -
DO -
UR -
ER -

Ko, JaeYoun and Miran Jung. (2006). Importance of Wine Label Information and Perception Differences According to Consumer Groups. Journal of Tourism Sciences, 30(1), 403-420.

Ko, JaeYoun and Miran Jung. 2006, "Importance of Wine Label Information and Perception Differences According to Consumer Groups", Journal of Tourism Sciences, vol.30, no.1 pp.403-420.

Ko, JaeYoun, Miran Jung "Importance of Wine Label Information and Perception Differences According to Consumer Groups" Journal of Tourism Sciences 30.1 pp.403-420 (2006) : 403.

Ko, JaeYoun, Miran Jung. Importance of Wine Label Information and Perception Differences According to Consumer Groups. 2006; 30(1), 403-420.

Ko, JaeYoun and Miran Jung. "Importance of Wine Label Information and Perception Differences According to Consumer Groups" Journal of Tourism Sciences 30, no.1 (2006) : 403-420.

Ko, JaeYoun; Miran Jung. Importance of Wine Label Information and Perception Differences According to Consumer Groups. Journal of Tourism Sciences, 30(1), 403-420.

Ko, JaeYoun; Miran Jung. Importance of Wine Label Information and Perception Differences According to Consumer Groups. Journal of Tourism Sciences. 2006; 30(1) 403-420.

Ko, JaeYoun, Miran Jung. Importance of Wine Label Information and Perception Differences According to Consumer Groups. 2006; 30(1), 403-420.

Ko, JaeYoun and Miran Jung. "Importance of Wine Label Information and Perception Differences According to Consumer Groups" Journal of Tourism Sciences 30, no.1 (2006) : 403-420.