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Importance of Wine Label Information and Perception Differences According to Consumer Groups

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(1), pp.403-420
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ko, JaeYoun 1 Miran Jung 2

1경희대학교
2영동대학교

Accredited

ABSTRACT

Consumers used to decide the wine choice primarily based on the objective characteristics appearing on the label of the wine bottle. As such it may be important for one to know the of bottle labels and the role they play. Authors aims at capturing the importance of wine label information and perception differences according to the characteristic consumer groups: connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers. To connoisseurs the front labels were found more important than that of the back, whereas new wine drinkers attach much importance to the back labels. The result interestingly provides where one should target wine market.

Citation status

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