@article{ART001088230},
author={서영애 and NA JENG KI},
title={Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={1},
pages={295-315}
TY - JOUR
AU - 서영애
AU - NA JENG KI
TI - Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 295
EP - 315
SN - 1226-0533
AB - Through the data envelopment analysis(DEA) method. this paper examines efficiency of a group of chain stores. The efficiency is decomposed into pure technical efficiency and scale efficiency. The input variables selected to evaluate the efficiency are area, number of seat, server hour and server count and the output variables are sales and number of customers. Output-oriented DEA model is applied in the determination of efficiency, since the business period of most franchisee restaurants is not so long enough that they may first maximize the outputs. The results show the low level of efficiency. The main sources of inefficiency is found technical rather than scale.
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DO -
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서영애 and NA JENG KI. (2006). Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis. Journal of Tourism Sciences, 30(1), 295-315.
서영애 and NA JENG KI. 2006, "Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis", Journal of Tourism Sciences, vol.30, no.1 pp.295-315.
서영애, NA JENG KI "Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis" Journal of Tourism Sciences 30.1 pp.295-315 (2006) : 295.
서영애, NA JENG KI. Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis. 2006; 30(1), 295-315.
서영애 and NA JENG KI. "Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis" Journal of Tourism Sciences 30, no.1 (2006) : 295-315.
서영애; NA JENG KI. Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis. Journal of Tourism Sciences, 30(1), 295-315.
서영애; NA JENG KI. Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis. Journal of Tourism Sciences. 2006; 30(1) 295-315.
서영애, NA JENG KI. Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis. 2006; 30(1), 295-315.
서영애 and NA JENG KI. "Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis" Journal of Tourism Sciences 30, no.1 (2006) : 295-315.
