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@article{ART001088231},
author={Ji-Eun Lim and Kyungsook Kim},
title={Influential Factors of Relationship Marketing in Hotel Banquet},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={1},
pages={317-335}

TY - JOUR
AU - Ji-Eun Lim
AU - Kyungsook Kim
TI - Influential Factors of Relationship Marketing in Hotel Banquet
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 317
EP - 335
SN - 1226-0533
AB - This paper observes the factors affecting sales marketing between hotel banquet goods and its relevant industries. The results of the analyses are as follows: Major factors affecting were found related company and company staffs in order of characteristics of the relations, and satisfaction related company, company staffs, company services were found very effective in engrossment through the process of relations making. Third, confidence, satisfaction, engrossment are recognized as important factors that affect the advancement of business administrations. Finally to increase the confidence, satisfaction level for mutual industries, authors recommend the professionalism and service capability be provided in response to the customers' requirements.
KW -
DO -
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ER -

Ji-Eun Lim and Kyungsook Kim. (2006). Influential Factors of Relationship Marketing in Hotel Banquet. Journal of Tourism Sciences, 30(1), 317-335.

Ji-Eun Lim and Kyungsook Kim. 2006, "Influential Factors of Relationship Marketing in Hotel Banquet", Journal of Tourism Sciences, vol.30, no.1 pp.317-335.

Ji-Eun Lim, Kyungsook Kim "Influential Factors of Relationship Marketing in Hotel Banquet" Journal of Tourism Sciences 30.1 pp.317-335 (2006) : 317.

Ji-Eun Lim, Kyungsook Kim. Influential Factors of Relationship Marketing in Hotel Banquet. 2006; 30(1), 317-335.

Ji-Eun Lim and Kyungsook Kim. "Influential Factors of Relationship Marketing in Hotel Banquet" Journal of Tourism Sciences 30, no.1 (2006) : 317-335.

Ji-Eun Lim; Kyungsook Kim. Influential Factors of Relationship Marketing in Hotel Banquet. Journal of Tourism Sciences, 30(1), 317-335.

Ji-Eun Lim; Kyungsook Kim. Influential Factors of Relationship Marketing in Hotel Banquet. Journal of Tourism Sciences. 2006; 30(1) 317-335.

Ji-Eun Lim, Kyungsook Kim. Influential Factors of Relationship Marketing in Hotel Banquet. 2006; 30(1), 317-335.

Ji-Eun Lim and Kyungsook Kim. "Influential Factors of Relationship Marketing in Hotel Banquet" Journal of Tourism Sciences 30, no.1 (2006) : 317-335.