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Relationship of Tourist's Motivation and Destination Image among Tourists Visiting TV Drama Locations

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(1), pp.271-293
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Hoosuk Lee 1 Lee Sung Gon 2 오민재 3

1한세대학교
2전남도립대학교
3경희대학교

Accredited

ABSTRACT

Television dramas are nowadays emerging important sources of tourism attractions Through the responses of tourists who use to visit the locations of the TV drama such as Dae Jang Geum Theme park, Hae Sin-Drama Location, Immortal Lee Sun Sin Drama Location, this paper tries to observe relationship between the tourism motivation and the image. so that one may find the ways to further the film-related tourism development. Authors revealed that there were significant relationships between the tourism motivation and the cognitive image, the tourism motivation and the emotional image, and the cognitive and the emotional image.

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