@article{ART001087565},
author={JunHyuk Lee and Chol-Shik Won and Dae-Hwan Park and Choi Young Joon and Chung Ku-jeom},
title={Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={1},
pages={71-89}
TY - JOUR
AU - JunHyuk Lee
AU - Chol-Shik Won
AU - Dae-Hwan Park
AU - Choi Young Joon
AU - Chung Ku-jeom
TI - Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 71
EP - 89
SN - 1226-0533
AB - Comparing two years, this paper explores what motivates guests visit the Kijang-Goon Anchovy Festival. Among 28 motivational attributes of the visitors seven factors were extracted. a cluster analysis identified three clustered segments in which the multi-purpose seekers were found to be the most important segment. By canonical analysis, 'novelty', 'family togetherness', 'foods/exploring specialty' factors were identified proper to classify the segments of festival visitors. Three distinct groups identified were enthusiasts, moderators and simple-attendees. Authors identified statistically significant differences among the three groups in terms of demographic and behavioral variables.
KW -
DO -
UR -
ER -
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon and Chung Ku-jeom. (2006). Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival. Journal of Tourism Sciences, 30(1), 71-89.
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon and Chung Ku-jeom. 2006, "Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival", Journal of Tourism Sciences, vol.30, no.1 pp.71-89.
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon, Chung Ku-jeom "Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival" Journal of Tourism Sciences 30.1 pp.71-89 (2006) : 71.
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon, Chung Ku-jeom. Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival. 2006; 30(1), 71-89.
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon and Chung Ku-jeom. "Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival" Journal of Tourism Sciences 30, no.1 (2006) : 71-89.
JunHyuk Lee; Chol-Shik Won; Dae-Hwan Park; Choi Young Joon; Chung Ku-jeom. Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival. Journal of Tourism Sciences, 30(1), 71-89.
JunHyuk Lee; Chol-Shik Won; Dae-Hwan Park; Choi Young Joon; Chung Ku-jeom. Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival. Journal of Tourism Sciences. 2006; 30(1) 71-89.
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon, Chung Ku-jeom. Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival. 2006; 30(1), 71-89.
JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Choi Young Joon and Chung Ku-jeom. "Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival" Journal of Tourism Sciences 30, no.1 (2006) : 71-89.
