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Developing Business Performance Indicator for a Rural Traditional Theme Village Project: An Application of Analytic Hierarchy Program

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(4), pp.191-209
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

노용호 1 Kwang-Eik Cho 2 sangyoung rhee 3

1농촌진흥청 농촌자원개발연구소 연구원
2대구가톨릭대학교
3농촌진흥청

Accredited

ABSTRACT

Surveying experts including professors, researchers and government employees authors analyze the actual results of Rural Theme Village Project, one of the pilot projects of the Rural Development Administration. Key performance indicators were divided into three classes: The first class was made up of customer evaluation, resident evaluation, produced results; the second one was classified into eight major categories; the third one into 34 minor items. The completed performance indicators were given marks by adding value according to priority for the practical application, and the total of 300 points was distributed to the theme village performance indicators. These indicators are expected to be useful for analyzing the actual results of and presenting various analysis tools for increasing rural theme villages.

Citation status

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