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Factors influencing the preference of internet as a travel information sources: Variations of influence by type of travel decision

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(4), pp.171-189
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Hwang, Yeong Hyeon 1 Kim, Sung-Jin 2

1동아대학교
2한국문화관광연구원

Accredited

ABSTRACT

This study seeks to investigate the influence diverse factors on the preference of the Internet as a travel information source. Emphasis was given to variations expected in the influence of factor by type of travel decision. Results from the survey data of Busan citizen indicate that individuals actively use diverse travel information sources to make travel decisions and the Internet appears to be the most preferred travel information source. The preference of the Internet as a travel information source is significantly influenced by gender, Internet use experience and perceived characteristics of the Internet. The influence of factors on the preference of the Internet as a travel information source is, however, vary substantially depending upon type of travel decision.

Citation status

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