The Newspaper Advertisement Analysis of Winter Season Group Package Tours (동계 패키지여행상품 신문광고 분석:동아일보, 조선일보 여행상품광고 분석을 통해서)

Si Sa Park (박시사)

The Newspaper Advertisement Analysis of Winter Season Group Package Tours

Journal of Tourism Sciences
Abbr : JTS
2006, 30(4), pp.151-170
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Si Sa Park ¹

¹제주대학교

Accredited

ABSTRACT

The package tours are widely favored among Korean outbound tourists. It is quite well known that major travel agencies become heavily dependent on newspaper advertizement for recruiting potential tourists who do not know about possible destinations Author in this paper conducts the analysis of major two newspapers package tour advertizement by contents analysis. Findings showed differences in exposed-frequencies and day-variations in newspaper advertizement. Additionally products-placement in ads based on regions and ads appeals; rational appeal and emotional appeal, are sorted out and analysed.

KEYWORDS

패키지 투어, 여행상품광고 배치, 광고노출빈도, 요일별 차이, 이성적 소구, 감성적 소구

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7