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Impact of Recovery Justice and Relational Benefits on Satisfaction and Defection Intentions at the Hotel Industry in Busan

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(4), pp.131-150
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Bae, Sang-Wook 1 Jun, Jae Kyoon 1 전창현 2

1부경대학교
2부경대학교 대학원

Accredited

ABSTRACT

This study analyzes the causal relationship of fairness and relational benefit perceptions with defection intentions through customer satisfaction. Using SAS and AMOS, the model is calibrated and tested through a survey of 171 hotel guests in Busan metropolitan city. Findings suggest that customer's higher fairness perceptions in service recovery enhances customer satisfaction. Also, service recovery appeared to enhance fairness and satisfaction perceptions in the hotel, leading to lower defection intentions when customers were offered tangible offerings in the favorable outcome condition. Finally, customer perceptions of higher relational benefits appeared to enhance satisfaction perceptions with the service recovery and the hotel in general.

Citation status

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