Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Relationship between Wine Tourist Motivation vel Destination Choice Behavior
- Journal of Tourism Sciences
- Abbr : JTS
- 2006, 30(4), pp.109-129
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Ko, JaeYoun 1, Miran Jung 2, 박성수 1
1경희대학교
2영동대학교
Accredited
ABSTRACT
As special-interest tourism, wine tourism is becoming increasingly important for wine growing regions with economic effects. But wine industry and travel industry are faced with a paucity of empirical data when examining wine tourist' characteristics and behaviour. In these lines, authors examine tourists' motivations, segments the wine tourism market and explores differences between segments with respect to destination selection attributes. As research methods factor analysis and cluster analysis were employed. The cluster analysis yielded three groups: wine knowledge seekers, leisure oriented knowledge seekers, cultural experience oriented knowledge seekers. In order to explore differences of selection attributes for wine destination between clusters, ANOVA was used.
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