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Impacts of Perceived Risk on Purchasing Behavior food Consumers

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(4), pp.87-107
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim, Hong-bumm 1 Sanggun Lee 2 유정인 3

1세종대학교
2배재대학교
3세종대학교 경영대학원

Accredited

ABSTRACT

This study is to analyze and understand the changes in consumers‘ behavior while purchasing fast-food products, when one perceive dangers concerning high calories, cancer-causing agents, environmental pollution, facilities of sanitation and of anti-American sentiments, The results show that development of health menus with products low in fat and/or an assortment of vegetables are of necessity. In regards to environmental issues, it requires the use of not just the disposable materials but of recycling packages, and should consider sanitation of the products a high priority. With the matter respecting Anti-American sentiments, it is often considered temporal.

Citation status

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