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The Tailored Management Strategies to Improve the Quality Level tor Services in National Parks

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(4), pp.253-271
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ju-Hee Lee 1 Minki Bae 2

1대구대학교
2한국환경정책·평가연구원

Accredited

ABSTRACT

This research investigates management strategies to improve the quality level of visitor services(QVS) in national parks(NPs). Authors obtained data through a questionnairem from the surveyed 4,423 visitors. The methods used are descriptive statistical methods, factor analysis, and the multidimensional scaling method. Thay evaluated QVS based on the 5 frameworks of SEVQUAL and classified NPs by the similar characteristic of QVS. The characteristic of QVS classified NPs four types depending on the particular characteristic of QVS. This research suggested that the empathy of visitor service was the most important factor to improve entire QVS.

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