Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effect of Relationship-building Factors on Business Performance between Travel Agencies and Hotels
- Journal of Tourism Sciences
- Abbr : JTS
- 2006, 30(4), pp.229-251
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Jung Hyung-Shik 1, Kim, Young Shim 1, 김금림 1
1조선대학교
Accredited
ABSTRACT
This research investigates the effects of relationship building factors, partner firm's capabilities, and consumer service quality in travel agency-hotel business partnerships on relational performance. Survey was conducted with 200 samples of travel agencies located in Seoul, Pusan, and Gwangju areas. From the analyses relational characteristics such as exchange intensity, cooperative intention, and communication between travel agency and hotel, and consumer service quality perception of hotel were found affecting positively hotel's sources of power toward its partner travel agency and trust between them. Also, hotel's sources of power were found affecting the conflict negatively and the relationship quality positively.
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