@article{ART001035279},
author={Cho, Kyu-Ho},
title={Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={6},
pages={73-94}
TY - JOUR
AU - Cho, Kyu-Ho
TI - Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 73
EP - 94
SN - 1226-0533
AB - Recently rural tourism draws a growing interest as an alterative of solving the difficulties of agricultural economy of Korea. This study is to find out the policy for enlarging rural tourism opportunity and ensuring the success. Based on previous studies and empirical study, author derives a conceptual framework for the successful operation of rural tourism. The framework were found consisting of four determinants of achievement: the concept of entrepreneurship, operational strategy & marketing, rural amenity and finally the support system & infrastructure. Author suggests policy orientation should place high scores on customer-oriented components such as entrepreneurship, operational strategy & marketing rather than supplier-oriented components like rural amenity, support system & infrastructure.핵심용어(Key words):농촌관광 정책(rural tourism policy), 사업자 역량(entrepreneurship), 농촌어메니티(rural amenity), 마케팅(marketing)
KW -
DO -
UR -
ER -
Cho, Kyu-Ho. (2006). Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances. Journal of Tourism Sciences, 30(6), 73-94.
Cho, Kyu-Ho. 2006, "Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances", Journal of Tourism Sciences, vol.30, no.6 pp.73-94.
Cho, Kyu-Ho "Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances" Journal of Tourism Sciences 30.6 pp.73-94 (2006) : 73.
Cho, Kyu-Ho. Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances. 2006; 30(6), 73-94.
Cho, Kyu-Ho. "Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances" Journal of Tourism Sciences 30, no.6 (2006) : 73-94.
Cho, Kyu-Ho. Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances. Journal of Tourism Sciences, 30(6), 73-94.
Cho, Kyu-Ho. Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances. Journal of Tourism Sciences. 2006; 30(6) 73-94.
Cho, Kyu-Ho. Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances. 2006; 30(6), 73-94.
Cho, Kyu-Ho. "Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances" Journal of Tourism Sciences 30, no.6 (2006) : 73-94.
