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@article{ART001056909},
author={유창근 and Lee, Hee-chan and 한진영},
title={A study on the Leisure Activity for mature consumers based on their Lifestyles},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={1},
pages={347-365}

TY - JOUR
AU - 유창근
AU - Lee, Hee-chan
AU - 한진영
TI - A study on the Leisure Activity for mature consumers based on their Lifestyles
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 347
EP - 365
SN - 1226-0533
AB - The elderly leisure activity on the current times has been just on the point of being interested due to the aging society. This paper is to examine the characteristics of market segmented by identifying determinants of their lifestyles. As a research method, cluster analysis was done and five clusters were classified. Authors analysed the effects of determinants on segmented markets using a class of maximum-likelihood regression estimators for collected data by applying MNL. As the result, some significant variables examined for market segmentation such as learning activities and cultural activities were found out, meaning that the variety of their participating leisure activities exists in the old.핵심용어(Key words):라이프스타일(Lifestyle), 여가활동(Leisure Activity), 실버층(Mature Consumer), MNL(Multinomial Logit)
KW -
DO -
UR -
ER -

유창근, Lee, Hee-chan and 한진영. (2007). A study on the Leisure Activity for mature consumers based on their Lifestyles. Journal of Tourism Sciences, 31(1), 347-365.

유창근, Lee, Hee-chan and 한진영. 2007, "A study on the Leisure Activity for mature consumers based on their Lifestyles", Journal of Tourism Sciences, vol.31, no.1 pp.347-365.

유창근, Lee, Hee-chan, 한진영 "A study on the Leisure Activity for mature consumers based on their Lifestyles" Journal of Tourism Sciences 31.1 pp.347-365 (2007) : 347.

유창근, Lee, Hee-chan, 한진영. A study on the Leisure Activity for mature consumers based on their Lifestyles. 2007; 31(1), 347-365.

유창근, Lee, Hee-chan and 한진영. "A study on the Leisure Activity for mature consumers based on their Lifestyles" Journal of Tourism Sciences 31, no.1 (2007) : 347-365.

유창근; Lee, Hee-chan; 한진영. A study on the Leisure Activity for mature consumers based on their Lifestyles. Journal of Tourism Sciences, 31(1), 347-365.

유창근; Lee, Hee-chan; 한진영. A study on the Leisure Activity for mature consumers based on their Lifestyles. Journal of Tourism Sciences. 2007; 31(1) 347-365.

유창근, Lee, Hee-chan, 한진영. A study on the Leisure Activity for mature consumers based on their Lifestyles. 2007; 31(1), 347-365.

유창근, Lee, Hee-chan and 한진영. "A study on the Leisure Activity for mature consumers based on their Lifestyles" Journal of Tourism Sciences 31, no.1 (2007) : 347-365.