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A Comparative Study on the Satisfaction of local festival participants and tourists

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(1), pp.407-422
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

seonhee kim 1

1동신대학교

Accredited

ABSTRACT

The purpose of this study is to identify the attributes which affect tourists' satisfaction of local participants and external tourists on the "Youngsangang culture festival" held in Naju. Questionnaire gathered from the visitors there was analyzed. The research findings can be summarized as follows;First, local participants were found satisfied with the convenient facilities, souvenirs and foods. Otherwise, visitors were satisfied with the souvenirs and foods, publicity, not satisfied with the festival contents. The findings indicated that the festival managers have to develop a variety of program to increase the satisfaction and re-visit rates. Second, festival satisfaction which affected to the re-visit intension is significant different between local participants and outside tourists.핵심용어(Key words):축제만족(Festival Satisfaction), 재방문(re-visit)

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Citation status

* References for papers published after 2022 are currently being built.