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A Study on the Relationships among Characteristics of Destination, Personal Meaning toward Travel and Souvenir Choice Behavior

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(3), pp.77-96
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Cho, Yong-hyun 1 Park JungHwa 2 Min-Young Kim 3

1세종대학교
2대구교육대학교
3세종대학교 호텔관광경영학과

Accredited

ABSTRACT

The tourism souvenir industry is important for destinations especially in terms of the development of local areas. This study thus aims to investigate how characteristics of tourism destinations and personal meaning toward the travel are related to the tourists’ souvenir choice behavior. Questionnaires were distributed to Korean tourists who visited Jeju Island and purchased a souvenir at the Jeju international Airport. As a total, 240 valid responses were used for the analyses. Frequency analyses, factor analyses and canonical correlation analyses were conducted and the findings are as follows. Tourists prefer souvenirs which show local culture when they experienced sensation in the destination. They also like portable and recollectable souvenirs for gifts. 핵심용어(Key words):문화관광, 개념정의, 개념역사, 문화관광자, 속성

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Citation status

* References for papers published after 2022 are currently being built.