Market Segmentation for Rural Tourism Determinants of Rural Tourism Demand (농촌관광 시장세분화와 수요결정요인 연구)

Mi-Kyung Kim (김미경); Lee, Hee-chan (이희찬)

Market Segmentation for Rural Tourism Determinants of Rural Tourism Demand

Journal of Tourism Sciences
Abbr : JTS
2007, 31(3), pp.153-170
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Mi-Kyung Kim ¹, Lee, Hee-chan ²

¹대구가톨릭대학교
²세종대학교

Accredited

ABSTRACT

The purpose of this study is to segment rural tourism market based on tourists’ motivation to participate in rural tourism and to investigate the determinants of rural tourism demand by each segment.Three different market segments of rural tourism were identified: Rural-centric Tourist, Passive Rural Tourist, and Visiting Family and Relatives (VFR) Rural Tourist Segment. There were significant differences across motivation-based segments for rural tourism market in terms of the ourists’ demographic characteristics, trip characteristics, and perception on rural resources. This study also revealed that the three market segments differ with respect to the factors affecting the frequency of participation in rural tourism.핵심용어(Key words):농촌관광, 시장세분화, 참여결정요인

KEYWORDS

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Citation status

* References for papers published after 2023 are currently being built.

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