The influence of Internet Travel Agency Selective Attribute on the e-loyalty (인터넷 여행사 선택속성이 e-충성도에 미치는 영향)

Yoon, Ji-Hwan (윤지환); Yeonwoo Lim (임연우)

The influence of Internet Travel Agency Selective Attribute on the e-loyalty

Journal of Tourism Sciences
Abbr : JTS
2007, 31(3), pp.329-347
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Yoon, Ji-Hwan ¹, Yeonwoo Lim ²

¹경희대학교
²청운대학교

Accredited

ABSTRACT

Recently internet based e-business is becoming the core of tourism industry. And the total sale of e-business of travel agency in Korea was over two billion won in 2006. This article examines the influence of internet travel agency selective attribute to the e-loyalty in small and medium enterprise. The result of the analysis showed that the influence of internet travel selective attributes was affected on the e-loyalty such as customization focused internet travel products, internet systems, additional services, intangible values of the internet travel agencies, customization focused personal exchanges. After all, e-loyalty has some similarities between internet shopping malls and internet travel agencies, however, details have small differences.핵심용어(Key words):인터넷여행사(Internet Travel Agency), e-비즈니스(e-business),선택속성(Selective Attribute), e-충성도(e-loyalty)

KEYWORDS

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Citation status

* References for papers published after 2023 are currently being built.

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