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@article{ART001071116},
author={JungHwan Park},
title={The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={2},
pages={145-164}

TY - JOUR
AU - JungHwan Park
TI - The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 145
EP - 164
SN - 1226-0533
AB - Nowadays Korean popular culture involving Korean cinema and drama are popular across Asia. The Chinese are talking about "Hanguo re", literally 'Hallyu, Korean wave'. Recently Korean entertainments have also gained a foothold in Asia. In this context this study purports to analyze and investigate the tourism resource image of cinema and drama location cites through image analysis model. Author attempts to do the image analysis of major 9 cinema and drama location cites using multi-dimensional scaling(MDS). Also the writer surveys the cites preference level analysis of major 9 cinema and drama location cites, attempting to develop the product placement strategy and the fandom strategy toward these cites.핵심용어(Key words):영화촬영지(Cinema locations), 한류마케팅(Hallyu Marketing),관광자원 이미지(Tourism resource image),PPL(Product placement), 포지셔닝(Positioning), 팬덤(Fandom)
KW -
DO -
UR -
ER -

JungHwan Park. (2007). The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea. Journal of Tourism Sciences, 31(2), 145-164.

JungHwan Park. 2007, "The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea", Journal of Tourism Sciences, vol.31, no.2 pp.145-164.

JungHwan Park "The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea" Journal of Tourism Sciences 31.2 pp.145-164 (2007) : 145.

JungHwan Park. The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea. 2007; 31(2), 145-164.

JungHwan Park. "The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea" Journal of Tourism Sciences 31, no.2 (2007) : 145-164.

JungHwan Park. The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea. Journal of Tourism Sciences, 31(2), 145-164.

JungHwan Park. The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea. Journal of Tourism Sciences. 2007; 31(2) 145-164.

JungHwan Park. The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea. 2007; 31(2), 145-164.

JungHwan Park. "The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea" Journal of Tourism Sciences 31, no.2 (2007) : 145-164.