본문 바로가기
  • Home

The Impact of the Olive Liaison Perceived Quality on Customer Satisfaction, Loyalty and Repurchase Intention: The Italian Restaurant Customers of the Five Star L Deluxe Hotel in Busan Korea

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(2), pp.243-259
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Cho Sun Bai 1 이강춘 2

1청주대학교
2경남정보대학

Accredited

ABSTRACT

This study examines the impact of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. To do this authors examined the previous literatures and empirical survey. After the review, the authors designed a research model and proposed six hypotheses. Based on the collected 200 respondents data in the Italian restaurant of the five star L deluxe hotel in Busan Korea. In result of empirical test about the Olive Liaison, six hypotheses were supported. According to the empirical results, the strong positive relationships of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. The authors discussed the meaning of the limitation of results, suggesting future research directions.핵심용어(Key words):농후제(Liaison), 지각품질(Perceived Quality),고객만족(Customer satisfaction), 애호도(Loyalty),재구매의도(Repurchase Intention)

KEYWORDS

no data found.

Citation status

* References for papers published after 2023 are currently being built.