The effect of LOHAS Korean Waves on Korea Images and Attitude towards Korea (로하스(LOHAS)한류가 국가 및 관광 이미지, 한국에 대한태도, 방문의도에 미치는 영향)

Joo Hyun-Sik (주현식)

The effect of LOHAS Korean Waves on Korea Images and Attitude towards Korea

Journal of Tourism Sciences
Abbr : JTS
2007, 31(4), pp.305-324
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Joo Hyun-Sik ¹

¹경주대학교

Accredited

ABSTRACT

This paper is to figure out what factors affect LOHAS(Life of Health and Sustainability) and Hanliu cognition, element that compose cognition for LOHAS and so called 'Korean waves', Korean Country and tourism sight image in this research, and observe effect that component gets in attitude about the South Korea, visit intention though Korea country and tourism site image element. A survey was conducted with 350 foreigners staying in China(Beijing, Sanghai, Dalian, Simsu, and Shimyang), Hong Kong and Taiwan, using purposive sampling. To elicit elements constituting Korea country image, then, exploratory and confirmatory factor analyses were conducted. The results showed that Korea country and tourism site image were statistically significant factors affecting Korea attitude and visiting intention of Korea. 핵심용어(Key words):로하스(LOHAS), 한류(Korean wave), 국가 이미지(nation Image) 관광 이미지(tourism Image), 한국에 대한태도(regarding Korea attitude), 방문의도(Visit intention)

KEYWORDS

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Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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