The Impacts of Social Environment Factors on the Value of Information Searching, Usefulness of Purchasing and Intention to Purchase Internet Travel Products: Focusing on an Extended TAM (사회적 환경요인이 인터넷 여행상품의 탐색가치와 구매유용성 및 구매의도에 미치는 영향:확장된 TAM을 중심으로)

Ji-eun Oh (오지은); Chong,Yu-kyeong (정유경)

The Impacts of Social Environment Factors on the Value of Information Searching, Usefulness of Purchasing and Intention to Purchase Internet Travel Products: Focusing on an Extended TAM

Journal of Tourism Sciences
Abbr : JTS
2007, 31(4), pp.55-76
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Ji-eun Oh ¹, Chong,Yu-kyeong ²

¹한세대학교
²세종대학교

Accredited

ABSTRACT

This study applied the extended technology acceptance model(TAM) in order to build the concept of social environment as a key cause affecting purchase intention of internet travel products. Social environment includes subjective norm, image, visibility, and word-of-mouth/site recommendation. This study examined if these social environment factors affected the perceived value of information searching composed of perceived fun, perceived trust, and perceived ease of use, and also if these factors affected purchase intention through the perceived value of information searching. Main findings are that subjective norm, visibility, and word-of-mouth/site recommendation affected purchase intention significantly. Furthermore, perceived ease of use affected purchase intention through perceived usefulness of purchasing. The results have significant implications for both theory and practice.핵심용어(Key words):확장된 TAM(Extended TAM), 사회적 환경(Social environment), 인터넷 여행상품(Internet travel products),구매의도(Purchase intention)

KEYWORDS

no data found.

Citation status

* References for papers published after 2023 are currently being built.

[other] MBC / 2006 / 9시 뉴스데스크. ‘세계여행 온라인 시대’ / MBC(2006. 6. 26)

[other] 경향신문 / 2006 / 한국, 인터넷사용 세계 3위, 인터넷 인구 6위 / 경향신문(2006. 6. 8)

[book] 강병서 / 2002 / 인과분석을 위한 연구방법론 / 무역경영사

[journal] 구자철 / 2006 / Factors Affecting User Acceptance in Mobile Banking: An Empirical Study Using Extended TAM and Trust / Asia Pacific Journal of Information Systems / 한국경영정보학회 16(2) : 159~181

[journal] 김정만 / 2005 / An Investigation on Consumer Tourism and Electronic Commerce through the Technology Acceptance Model:With Emphasis on Online Travel / 관광학연구 / 한국관광학회 28(4) : 27~46

[journal] 김태구 / 2006 / Predicting the Usage of Hotel Front Office System in Mandatory Acceptance Environment: Information System Quality, Job Relevance, Perceived Value, and Technology Acceptance Model Approach in FIDELIO / 관광학연구 / 한국관광학회 30(1) : 129~150

[other] 디지털타임스 / 2005 / 인터넷으로 여행준비 척척 / 디지털타임스(2005. 11. 2)

[journal] 박철 / 2000 / 인터넷 정보탐색 가치가 인터넷 쇼핑행동에 미치는 영향에 관한 연구 : 쇼핑몰 방문빈도와 구매의도를 중심으로 / 마케팅연구 15(1) : 143~162

[journal] 박한식 / 2001 / 온라인 여행상품 구매결정 요인에 근거한 시장세분화에 관한 연구 / 관광학연구 25(1) : 101~116

[journal] 박현지 / 1999 / 지방자치단체 및 컨벤션 관광객 유치기구의 관광정보 웹사이트의 정보구성 형태에 관한 분석 : 관광호텔 웹사이트 구축과 관련하여 / 호텔경영학연구 8(2) : 67~86

[journal] 박헤정 / 2002 / Attitudes, Subjective Norms and Behavioral Intentions toward Purchasing Imported Casual Clothing / 한국의류학회지 / 한국의류학회 26(12) : 1791~1803

[journal] 설상철 / 2002 / A Study on the Effects of the Characteristics of the Internet Shopping Malls' Contents on the Behavioral Intentions - Focusing on the Frequency of Visits and the Buying Intentions - / 마케팅관리연구 / 한국마케팅관리학회 7(3) : 4~126

[journal] 성영신 / 1998 / 컴퓨터 사용욕구와 심리적 경험 / 소비자학연구 9(1) : 101~123

[other] 여행신문 / 2006 / 세계속 한국 관광 거들떠 본다 - 한국 인구대비 출국 18%, 대만 34% 수준 / 여행신문(2006. 4. 12)

[journal] 양윤 / 2000 / 구전 커뮤니케이션이 소비자의 태도변화에 미치는 영향 / 광고학연구 11(3) : 7~34

[journal] 양희동 / 2005 / The Differences of Social Influence on Information Technology Adoption by Knowledge Work and IT Maturity / Asia Pacific Journal of Information Systems / 한국경영정보학회 15(2) : 97~120

[journal] 양희동 / 2001 / 사회적 영향이 정보시스템 수용에 미치는 영향 : 정보기술수용모형(TAM)에서 / 경영정보학연구 11(3) : 165~184

[journal] 오상현 / 2006 / Structual Relationships among Factors Affecting Usage of Internet Banking: Focusing on extended technology acceptance model / 마케팅연구 / 한국마케팅학회 21(1) : 1~27

[journal] 윤성준 / 2000 / 웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법 / 경영학연구 29(3) : 353~376

[journal] 이경아 / 2001 / 정보기술수용모형(TAM)관점에서 본 웹사이트 가치에 관한 연구 / 경영정보학연구 3(1) : 19~30

[book] 이군희 / 2003 / 사회과학연구방법론 / 법문사

[journal] 이문봉 / 2005 / A study on the Effect of Participatory Motives and Social Influence in Online Community on Commitment / 정보시스템연구 / 한국정보시스템학회 14(2) : 191~214

[journal] 김유경 / 2006 / The Study on The Brand Management System of Korean Companies / 광고학연구 / 한국광고학회 17(5) : 33~60

[journal] 이웅규 / 2005 / Playfulness, Usefulness and Social Influence in Using Information Technology: Focus on Using Minihompy / Asia Pacific Journal of Information Systems / 한국경영정보학회 15(3) : 91~110

[journal] 전창석 / 2005 / The Influence of Travel Products Type on Determinants of On-line Purchase / 관광레저연구 / (사)한국관광레저학회 17(1) : 119~131

[report] 정보통신부 / 2005 / 상반기 정보화실태조사 요약보고서

[confproc] 정수연 / 2005 / 온라인 구전에 관한 내용분석: 물품과 제품유형에 따른 차이를 중심으로 / 한국경영정보학회 춘계학술대회 : 497~505

[journal] 정용악 / 2003 / 여행사의 관광 전자상거래 활성화 방안 / 문화관광연구 5(1) : 385~396

[book] 조선배 / 2000 / LISREL 구조방정식 모델 / 영지문화사

[book] 차석빈 / 2001 / 다변량 분석의 이론과 실제 / 학현사

[report] 통계청 / 2006 / 2006년 8월 사이버쇼핑몰 통계조사 결과

[report] 한국관광공사 / 2005 / 국민해외여행실태조사 8월 조사 결과요약

[journal] Agarwal, R. / 2000 / Time flies when you’re having fun : cognitive absorption and beliefs about information technology usage / MIS Quarterly 26(4) : 665~694

[journal] Ahn, T. / 2004 / The impact of the online and offline features on the user acceptance of internet spping malls / Electronic Commerce Research and Applications 3(4) : 405~420

[book] Ajzen, I. / 1980 / Understanding attitudes and predicting social behavior / Prentice-Hall

[book] Bollen, K. A. / 1989 / Structural equations with latent variables / Wiley

[journal] Chen, L. -D. / 2002 / Enticing online consumers : an extended technology acceptance perspective / Information & Management 39(8) : 705~719

[journal] Chung, J. / 2004 / Antecedents of perceived playfulness : an exploratory study on user acceptance of general information-searching websites / Information & Management 41(7) : 869~881

[journal] Cooper, R. B. / 1990 / Information technology implementation research: A technology diffusion approach / Management Science 36(2) : 123~139

[journal] Davis, F. D. / 1989 / Perceived usefulness, perceived ease of use, and user acceptance of information technology / MIS Quarterly 13(3) : 319~340

[journal] Davis, F. D. / 1989 / User acceptance of computer technology : a comparison of two theoretical models / Management Science 35(8) : 982~1003

[journal] Eighmey, J. / 1997 / Profiling user responses to commercial websites / Journal of Advertising Research 37(3) : 59~66

[book] Fishbein, M. / 1975 / Beliefs, attitude, intention, and behavior: an introduction to theory and research / Addison-Wesley

[journal] Garbarino, E. / 2004 / Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation / Journal of Business Research 57(7) : 768~775

[journal] Gefen, D. / 2003 / Trust and TAM in online shopping : an integrated model / MIS Quarterly 27(1) : 51~90

[journal] Igbaria, M. / 1995 / Testing the determinants of microcomputer usage via a structural equation model / Journal of Management Information Systems 11(4) : 87~114

[journal] Jarvenpaa, S. L. / 1996 / Consumer reactions to electronic shopping on the world wide web / International Journal of Electronic Commerce 1(2) : 59~88

[journal] Jarvenpaa, S. L. / 2000 / Consumer trust in an internet store / Information Technology and Management 1(1/2) : 45~71

[journal] Lu, J. / 2005 / Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology / The Journal of Strategic Information Systems 14(3) : 245~268

[journal] Moore, G. C. / 1991 / Development of an instrument to measure the perceptions of adopting an information technology innovation / Information Systems Research 2(3) : 192~222

[journal] Moon, J. -W. / 2001 / Extending the TAM for a world-wide-web context / Information & Management 38(4) : 217~230

[journal] Neelamegham, R. / 1999 / Consumer choice process for experience goods : an economic model and analysis / Journal of Marketing Research 36(3) : 373~386

[journal] Venkatesh, V. / 2000 / Determinants of perceived ease of use : Integrating control, intrinsic motivation, and emotion into the technology acceptance model / Information Systems Research 11(4) : 342~365

[journal] Venkatesh, V. / 2001 / A longitudinal investigation of personal computers in homes : adoption determinants and emerging challenges / MIS Quarterly 25(1) : 71~102

[journal] Venkatesh, V. / 2000 / A theoretical extension of the technology acceptance model : four longitudinal field studies / Management Science 46(2) : 186~204

[journal] Venkatesh, V. / 2000 / Why don’t men ever stop to ask for directions? Gender, Social Influence, and Their Role in technology acceptance and usage behavior / MIS quarterly 24(1) : 115~139

[journal] Vijayasarathy, L. R. / 2004 / Predicting consumer intentions to use on-line shopping : the case for an augmented technology acceptance model / Information & Management 41(6) : 747~762

[journal] Wangenheim, F. V. / 2004 / The effect of word of mouth on services switching: measurement and moderating variables / European Journal of Marketing 38(9/10) : 1173~1185

[journal] Yu, J. / 2005 / Extending the TAM for a t-commerce / Information & management 42(7) : 965~976

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7