Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
A Benefit Segmentation of Tourists in Rural Areas
- Journal of Tourism Sciences
- Abbr : JTS
- 2006, 30(6), pp.219-240
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Minsoo Lee 1, Park Duk Byeong 2, 윤유식 3
1농촌진흥청 농촌자원개발연구소
2농촌진흥청농업과학기술원
3배재대학교
Accredited
ABSTRACT
Tourism as one of rural growth engines is destined to adapt to current market mechanisms which are becoming extremely competitive and dominated by communication and promotion techniques. One need to know what and how tourists to rural settings seek their benefits in segmented market. Authors endeavors to segment and profile the benefits of rural tourists so as to provide better policies for rural tourism in Korea. A self-administered survey was obtained from 252 rural tourists in the study area. Five distinct segments were identified based on the benefit sought; passive rural tourists(16.9%), rural-centric tourists(26.0%), want-it-all tourists(24.4%), souvenir seekers (19.8%), and novelty seekers(12.8%), These were profiled with respect to socio-demographics and trip-related features.핵심용어(Key words):농촌관광(rural tourism), 시장세분화(market segmentation), 추구편익(benefit sought)
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