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@article{ART001087329},
author={Lim, Jieun and Kyungsook Kim},
title={The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={6},
pages={301-320}

TY - JOUR
AU - Lim, Jieun
AU - Kyungsook Kim
TI - The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 301
EP - 320
SN - 1226-0533
AB - High quality operations and services are key factors for hotels to succeed in marketing. This paperdeals with various activities supporting interdepartmental communication and customer service within a hotel, including those which have influences upon the hotel banquet service quality. According to authors' findings, majority of hotel staffs were found understanding rarely of the mechanism where they should cooperate with staffs of different sections within a hotel. Authors contend that active cooperation with different section staffs is needed in order to provide customers with reliable and high quality service. Further this relationship is argued essential to offering high quality service as a sucess strategy.핵심용어(Key words):내부마케팅(internal marketing), 종사원만족(staff satisfaction), 연회서비스품질(banquet service quality)
KW -
DO -
UR -
ER -

Lim, Jieun and Kyungsook Kim. (2006). The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province. Journal of Tourism Sciences, 30(6), 301-320.

Lim, Jieun and Kyungsook Kim. 2006, "The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province", Journal of Tourism Sciences, vol.30, no.6 pp.301-320.

Lim, Jieun, Kyungsook Kim "The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province" Journal of Tourism Sciences 30.6 pp.301-320 (2006) : 301.

Lim, Jieun, Kyungsook Kim. The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province. 2006; 30(6), 301-320.

Lim, Jieun and Kyungsook Kim. "The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province" Journal of Tourism Sciences 30, no.6 (2006) : 301-320.

Lim, Jieun; Kyungsook Kim. The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province. Journal of Tourism Sciences, 30(6), 301-320.

Lim, Jieun; Kyungsook Kim. The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province. Journal of Tourism Sciences. 2006; 30(6) 301-320.

Lim, Jieun, Kyungsook Kim. The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province. 2006; 30(6), 301-320.

Lim, Jieun and Kyungsook Kim. "The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province" Journal of Tourism Sciences 30, no.6 (2006) : 301-320.