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A Study on the Influence of Local Festival Service Qualityon the Suitability of Festival and the Development of Region

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(5), pp.437-459
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Changsoo Kim 1 KYOUNGHEE NOR 1

1경기대학교

Accredited

ABSTRACT

This study evaluates the service quality the Siheung Gaetgol Festival which was held recently. Then I analyzed the influence of the service quality of Festival on the suitability of festival and the development of the region. Based on the result, this research aims to measure the level of service quality of the current festival and to provide a strategy in managing the festival.As a result, the service quality of festival had positive influence on the suitability of festival and the development of the region, especially the factors of service quality had a significant influence. Therefore the programs need to be developed on the basis of the participants’ needs and suitability of the local community.핵심용어(Key words):지역축제(Local festival), 서비스품질(Service quality), 적합성(Fitness), 지역발전성과(Development of Region)

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Citation status

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