2007, Vol.31, No.5

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The challenge of finding factors that could increase organizational performance has long been a hurdle for human resources as well as for managerial accounting professionals. The purpose of this study is to examine relations between employees’ personality traits and organizational cohesiveness and performance in Family Restaurants. Especially, we investigate the importance of employees’ personality traits for organizational performance. Big Five personality dimensions (extraversion, agreeableness, conscientiousness, emotional stability and receptiveness to experience), self-control ability and feeling were used as variables for personality traits. Three non-financial measures of balanced scorecard such as customer, internal process and learning & growth perspective were used as variables for organizational performance.. The analyses showed that extraversion, agreeableness and emotional stability of personal traits exerted a significant influence to organizational cohesiveness and performance. Especially, the extraversion was the most important personal trait. Therefore, more appropriate employment management and training should be coordinated in relation with employees’ personality traits to improve organizational performance.핵심용어(Key words):종업원 성격(Employees’ Personality), 응집성(Cohesiveness), 성과(Performance), 균형성과표(Balanced Scorecard)

This study was designed to find out how customers perceived the idea of the kids-playground in a restaurant which has increased the role in making decision on which restaurant to choose. An attempt to provide an empirical resource that marketing activities for kids has pivotal effect on parents deciding which place to go eat, family gathering occasions were considered in this study. To accomplish such purposes, the current customers and potential customers were participated in a survey to express how they perceived the importance of play-ground facilities in a particular restaurant and their involvement of the facilities. Based on the results of those perceptions, this study investigates how the perception influenced when the customers choose a restaurant. The results showed that perceived importance of the attributes in kids’ play facilities were different according to how they considered those facilities especially, kid’s play facilities’ safety and their entertainment. The importance of the attributes of kid’s playground facilities and the customers involvement of kid’s play facilities were significantly influenced in choosing a restaurant. This implies that marketers should plan activities to attract kids 핵심용어(Key words):키즈마케팅(Kids marketing), 어린이 놀이시설(Kids-playground facility), 관여도(Involvement), 레스토랑 선택속성(Restaurant choice attribute)

The purpose of this study is to examine what consists in the perceived customer value of food service industry. From the literature review, the customer value measurement tool of food service industry has been developed. In addition, an empirical study has been conducted to identify the relationships between perceived customer value with the satisfaction and service loyalty. Survey was conducted with 502 samples of casual dining restaurant customers from Seoul, Daejeon, and Daegu City.Factor analyses identified five internal dimensions of perceived customer value as personal service, restaurant function, empathy, menu, and price. Also multiple regression analyses showed that all the five factors of customer value are significantly related to satisfaction on food, service, comparison with other competitors, expectation, and price. And they are also significantly related to service loyalty; repurchase intent and recommendation. And implications of these results are examined.핵심용어(Key words):고객가치(Perceived customer value), 만족(Satisfaction), 서비스충성(Service loyalty), 패밀리레스토랑(Casual dining restaurants)