Comparing Relative Efficiency of Competing Family Restaurant Chains (경쟁적 관계에 있는 패밀리레스토랑 체인 간의 효율성 비교)

Yoon Ji-Hwan (윤지환); CHOI KYUWAN (최규완)

Comparing Relative Efficiency of Competing Family Restaurant Chains

Journal of Tourism Sciences
Abbr : JTS
2007, 31(5), pp.337-353
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Yoon Ji-Hwan ¹, CHOI KYUWAN ²

¹경희대학교
²퍼듀대학교

Accredited

ABSTRACT

This paper evaluates relative efficiency of two global family restaurants, by using DEA. While most of previous DEA literatures on restaurant industry studied efficiency of single restaurant chain. This paper tries to compare the relative efficiency between two competing restaurant chains having similar input-output structures. This also differs from the other works in that it adopts various methods of DEA and analyzes not only technical efficiency and pure technical efficiency, but also scale efficiency and input factor efficiency. These analyses lead to the finding that the two chains have differences in technical, pure technical and factor efficiencies but not scale efficiency. Results will be helpful in understanding the competition structures of the restaurant service industry where competition is getting intense.핵심용어(Key words):외식업(Restaurant business), 패밀리 레스토랑(Family restaurant), 자료포락분석(Data envelopment analysis), 효율성(Efficiency), 규모에 대한 보수(Return to scale)

KEYWORDS

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Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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