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Comparing Relative Efficiency of Competing Family Restaurant Chains

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(5), pp.337-353
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yoon, Ji-Hwan 1 CHOI KYUWAN 2

1경희대학교
2퍼듀대학교

Accredited

ABSTRACT

This paper evaluates relative efficiency of two global family restaurants, by using DEA. While most of previous DEA literatures on restaurant industry studied efficiency of single restaurant chain. This paper tries to compare the relative efficiency between two competing restaurant chains having similar input-output structures. This also differs from the other works in that it adopts various methods of DEA and analyzes not only technical efficiency and pure technical efficiency, but also scale efficiency and input factor efficiency. These analyses lead to the finding that the two chains have differences in technical, pure technical and factor efficiencies but not scale efficiency. Results will be helpful in understanding the competition structures of the restaurant service industry where competition is getting intense.핵심용어(Key words):외식업(Restaurant business), 패밀리 레스토랑(Family restaurant), 자료포락분석(Data envelopment analysis), 효율성(Efficiency), 규모에 대한 보수(Return to scale)

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Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.