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@article{ART001087446},
author={Kim Yeon Sun and Kim,Chul-Won},
title={A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={3},
pages={85-102}

TY - JOUR
AU - Kim Yeon Sun
AU - Kim,Chul-Won
TI - A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 85
EP - 102
SN - 1226-0533
AB - Using the ZMET(Zaltman Metaphor Elicitation Technique), authors conduct in-depth interviews with hotel managers and develope the components and measuring variables of hotel brand equity.A survey was conducted among hotel visitors in order to assure whether this scale can be used as a valid tool for measuring hotel brand equity. The survey results revealed that the scale for hotel brand equity consists of sixteen items with the four dimensions. The evaluative scale is made up of six items for brand image, four items for loyalty, three items for perceived quality, and three items for awareness.
KW - ZMET;Metaphor Elicitation;Brand equity;Scale Development;Hotel
DO -
UR -
ER -

Kim Yeon Sun and Kim,Chul-Won. (2005). A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique). Journal of Tourism Sciences, 29(3), 85-102.

Kim Yeon Sun and Kim,Chul-Won. 2005, "A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)", Journal of Tourism Sciences, vol.29, no.3 pp.85-102.

Kim Yeon Sun, Kim,Chul-Won "A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)" Journal of Tourism Sciences 29.3 pp.85-102 (2005) : 85.

Kim Yeon Sun, Kim,Chul-Won. A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique). 2005; 29(3), 85-102.

Kim Yeon Sun and Kim,Chul-Won. "A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)" Journal of Tourism Sciences 29, no.3 (2005) : 85-102.

Kim Yeon Sun; Kim,Chul-Won. A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique). Journal of Tourism Sciences, 29(3), 85-102.

Kim Yeon Sun; Kim,Chul-Won. A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique). Journal of Tourism Sciences. 2005; 29(3) 85-102.

Kim Yeon Sun, Kim,Chul-Won. A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique). 2005; 29(3), 85-102.

Kim Yeon Sun and Kim,Chul-Won. "A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)" Journal of Tourism Sciences 29, no.3 (2005) : 85-102.