2005, Vol.29, No.3

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Proposing the impact of features in relationship between them on the perceived performance, this paper examines long-term cooperative relationship between airline companies and hotels. The study shows that, if the company is under creation of profits through a cooperative marketing tool by implementing cooperation milage services, there will be effects of improvement in distributional structure, cost reduction, and increase in sales. Additionally, the results imply that if the company offers a cooperative products like an “airtel” through a cooperative marketing, it may easily procure foreign currency from tourists, and improve their image by enhancing the comfortableness and satisfaction for customers.

This paper purports to predict social equity and fee acceptability judgments for recreation user fees in national forests. Data were collected through onsite interviews of 228 campers at the Smith and Morehouse, Utah. Hypothetical fee contexts were created through 12 scenarios that varied according to six procedural and distributive justice variables. Different patterns of importance were evident for each of the two variables. For social equity, the most prominent part-worth coefficient was public input, followed by fee level. For price acceptability, the factor with the highest average importance value was fee level, followed by retention of fee revenue to maintain the quality of the site.

Although service recovery has been a keen interest for improving reputation of service company, few research has been done within the area. Authors focuses on the aspect of service provider, particularly, hotel customer-contact employees and examined antecedents on their service performance. Findings supported the effect of influencing factors and all structural path coefficients were significant. Service recovery also mediated the effects of all influencing factors on job satisfaction. Further, empirical results showed that service provider’s self-leadership affect the service recovery effort .significantly. The paper proposes service organizations effort to focus on employee’s intrinsic factors such as self-leadership and self-efficacy.